Enterprises today face a broad array of challenges as they navigate hybrid workspaces and an increasing reliance on digital platforms. New innovations are emerging daily to create rich virtual experiences for workers, customers, and partners. In fact, Gartner projects a $20B increase in SaaS spend for 2021 and 2022. With that, security has never been more crucial. For resellers, there are huge opportunities to lead the way in secure, cloud-based digital transformation.
An Urgent Need
To date this year, there have been nearly three million ransomware attacks. Not only that, the number of supply-chain assaults has spiked fourfold. As businesses scramble to clean up the mess of broken supply chains, they’re leaning hard on CRM, ERP, and other critical SaaS platforms. All of this leads to a big challenge for IT.
Tasked with managing and monitoring users, data access, operations, and security throughout the tech stack, IT teams have a lot of ground to cover. But there’s also good news: Amid the soaring rate of cybercrime, innovation in the security space is at an all-time high. In fact, security companies have received nearly $12 billion in VC funding in 2021, according to a recent article by TechCrunch. That ups the ante for resellers to study the array of security offerings to be able to separate the wheat from the chaff.
For resellers who understand the evolving complexities—and solutions—of the cyber landscape, it’s an opportune time to forge a stronger relationship with customers.
Reseller Leadership
Three principles can guide the way for resellers to advise and help customers improve cybersecurity at this inflection point.
- One size does not fit all. Take time to understand customers’ full technology environments and the associated challenges. Think about how you can introduce fresh innovations to simplify and streamline security management and visibility. Those who try to make one solution fix everything are doing a disservice to their clients.
- Expertise matters. There’s no shortage of new and emerging threats, like ransomware, malware, AI-powered attacks, and breaches stemming from third-party partnerships. At the same time, SaaS platforms frequently push out system updates, which can lead to overlooked misconfigurations. Make sure you’re fluent in your customers’ specific SaaS apps and the associated security risks. Keep current on the latest innovations that strengthen security posture and compliance.
- Risk lives in the unknown. In a world where worker shortages abound and IT teams are spread thin, having the right resources on staff to ensure successful implementations can be tricky. But resellers can help customers strengthen and maintain their security posture through technologies that optimize visibility into SaaS environments. Offer automated solutions that can discover misconfigurations, protect data, and monitor compliance and risk.
As new types of workplaces—and working—have emerged, organizations have increasingly moved to adopt SaaS Security Posture Management (SSPM). Yet high adoption doesn’t necessarily mean deep expertise to support these implementations. And that’s where the right technology and the right reseller can help lead the way.
AppOmni provides SaaS Security Management software that delivers powerful visibility while reducing the burden on IT teams. By continuously scanning APIs, security controls and configuration settings, AppOmni’s SSPM solution gives security professionals the insights and intel needed to align security best practices with business intent.
To learn how you can better help your customers secure their SaaS environments, read our Guide to SaaS Security Management. And get in touch if you’d like to learn more about AppOmni’s Partner Program.
